ATRIUM LAUNCHES MONTHLY BLOOD DRIVE SCHEDULE HOSPITAL WELCOMES DONORS TO NEW HOME IN ATRIUM CAFE

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January 05, 2018
Date:                January 5, 2018                                 FOR IMMEDIATE RELEASE
Contact:              Mark Pompilio                                            
                              PR/Marketing
                              (937) 461-3412
 

INSERT/ATTACHED PHOTO:  CBC’s Sandy Baur speaks with visitor Katie Hackney at the Atrium Medical Center 100th Anniversary Open House in December.


 
ATRIUM LAUNCHES MONTHLY BLOOD DRIVE SCHEDULE
HOSPITAL WELCOMES DONORS TO NEW HOME IN ATRIUM CAFE
MIDDLETOWN, Ohio - Atrium Medical Center in Middletown begins the New Year with a new dedication to helping save lives.  Atrium is expanding its partnership with Community Blood Center in 2018 by hosting monthly blood drives, always open to the public, and in the new location of the Atrium Cafe Courtyard Dining Room.
The monthly blood drive schedule kicks off during January National Blood Donor Month.  Atrium will host a community blood drive Wednesday, Jan. 17 from 12 noon to 4 p.m. in the Atrium Cafe at One Medical Center Drive, Middletown.
“The Donor Tee” long-sleeve t-shirt is free to everyone who registers to donate.  Donors are encouraged to schedule an appointment online at www.DonorTime.com or call 1-800-388-GIVE.
Atrium’s monthly community blood drives will generally take place on the third Wednesday of the month (the only exception will be the second Wednesday in September).  Hours will always be 12 noon to 4 p.m.  Previous blood drives were aboard the CBC Bloodmobile, but the Atrium Cafe Courtyard Dining Room will now serve as the regular home for the blood drive.
Atrium has been a CBC blood drive sponsor since the hospital opened in 2007. Atrium expanded to six blood drives per year in 2015 and grew to eight blood drives in 2017.  CBC honored Atrium in 2016 with the LifeSaving Ambassadors Club award for blood drive excellence.
Providing a home base for monthly blood drives affirms Atrium’s commitment to serving as a center for community wellness in the Middletown region.
“Atrium Medical Center is proud to again partner with Community Blood Center on blood drives in 2018 with the goal of increasing donations from Middletown and surrounding communities,” said Michael Uhl, president of Atrium Medical Center.
“Every donation can help a patient in need, including Atrium patients and patients of other hospitals throughout the region. Your donation can save the life of a neighbor, family member or friend, and we welcome the public to give blood at Atrium, helping us save more lives this year.”
The launch of the monthly blood drive follows the 100th anniversary of the founding of the hospital in Middletown and the 10th anniversary of the Atrium Medical Center.
BLOOD SUPPLY CHALLENGES OF WINTER & THE NEW YEAR
Winter is a challenging time of year for maintaining the area blood supply.  The holidays, severe weather and seasonal illnesses prevent many from donating and can disrupt CBC’s blood drive schedule.  If you must miss an appointment to donate please reschedule as soon as possible. 
The challenges for sustaining our region’s blood supply go beyond the winter months.  CBC enters the New Year with the mission of building a new community of dedicated platelet and plasma donors.
The automated process of giving platelets and plasma is called “apheresis” and the number of these special donors is dwindling.  CBC’s most dedicated donors are ageing, with about 53 percent of the donor base now over the age of 50.
January is National Blood Donor Month, a traditional time to thank donors and encourage donations during the heart of winter. Rep. Steve Huffman of Miami County, an ER physician and lifetime donor, has introduced House Bill 252 to designate January Blood Donor Awareness Month in the state of Ohio.
CBC will focus in the New Year on calling for young people to become the “next generation of donors” and asking new and current donors to help CBC meet the challenges of the future by becoming apheresis donors.

Learn more at www.GivingBlood.org
Connect with Community Blood Center for the latest information and services at www.GivingBlood.org. Get fast and complete answers on how to make your first donation, organize a blood drive, or bring our education program to your school. Get all the updates in the CBC/CTS newsroom, find quick links to our social media pages, or schedule your next appointment to donate by connecting to www.DonorTime.com.
 
Blood donation requirements:  Donors are required to provide a photo ID that includes their full name.  Past CBC donors are also asked to bring their CBC donor ID card.  Donors must be at least 17 years of age (16 years old with parental consent: form available at www.givingblood.org or at CBC branch & blood drive locations), weigh a minimum of 110 pounds (you may have to weigh more, depending on your height), and be in good physical health.  The Food and Drug Administration (FDA) changes blood donor eligibility guidelines periodically.  Individuals with eligibility questions are invited to email canidonate@cbccts.org or call 1(800)388-GIVE. Make an appointment at www.DonorTime.com.
Community Blood Center/Community Tissue Services® is an independent, not-for-profit organization.  Community Blood Center provides blood products to 25 hospitals and health centers within a 15-county service area in the Miami (Ohio) and Whitewater (Indiana) Valleys.  For more information about Community Blood Center/Community Tissue Services®, visit www.givingblood.org.
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Contact:
Mark Pompilio , Marketing PR
(937) 461-3412